This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from TRUST YOUR CHOICE (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

The Device Information namely cookies, log files, web beacons, tags, pixels are collected using the following technologies:

- “Cookies” are text files with small pieces of data — like a username and password  that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

At the time of making the purchase, certain information is collected by us namely your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.” 

“Personal Information” in the context of Privacy Policy, refers to both Device Information and Order Information.

PERSONAL INFORMATION – HOW DO WE USE IT

The Order Information collected is for the purpose of fulfilling the order through the web site and being able to process payment information, sharing details with the logistics provider for sending the products to yourself and processing the Invoices. 

The order information also helps us in being connected with you for the purpose of sharing information pertaining to the product, its dispatch details and also provide information related to our products and services. 

The Device Information is used to screen for potential risk and fraud (in particular, your IP address), besides to improve and optimize our Site. How our customers browse the site, helps us in understanding our customers and assessing the success of our marketing campaigns. 

PERSONAL INFORMATION – SHARING

As required by the applicable laws and regulations, we may also share your Personal Information. This can be usually for responding to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

The Personal Information is used to provide the customers with targeted advertisements or marketing communications which may be deemed to be of interest to you. For more details on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by: INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS INCLUDE: 

FACEBOOK - https://www.facebook.com/settings/?tab=ads 

GOOGLE - https://www.google.com/settings/ads/anonymous 

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

As part of our privacy framework we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Encrypted Transmission

At www.trustyourchoice.com we use the industry’s highest standard of data encryption, and positive identification technology to ensure that your online shopping experience is safe and secure. Security measures are triggered automatically with your order. Your order will be submitted only if your computer and our server are communicating in a secure mode. Security measures are employed throughout our Website, wherever you’ve been asked to submit information. We employ the industry’s most stringent security technology to encrypt sensitive information, including your contact information and credit card number.

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